3 Gift Ideas To Give Your PPC Agency
If you celebrate Christmas, you’ve probably at least started your shopping by now. If you’re looking for a gift to give your PPC agency, here are some ideas for you. Best of all, they’re all free! Tell...
View ArticleHow Not To Use Your Agency’s PPC Reports
People hire PPC agencies for a number of reasons:they want to use PPC, but don’t know how; or they’ve tried it but found it too complicated and time consuming.I’ve worked on both sides of the desk,...
View ArticleDon’t Blow Off Your PPC Agency’s Strategy Meetings
As you probably know, I’ve done PPC in both an in-house and agency setting. One of the things that puzzles me about agency life is the number of clients who seem to put their agency on “ignore” after...
View ArticleWhy Agencies Need Better PPC Support
There has been a lot of chatter in the PPC community recently about Google Adwords support, or lack thereof. I’ve written more than my share of rants on the topic. It’s no surprise that Google would...
View Article7 Questions To Expect From Your New PPC Manager
So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in-house but want someone to manage your program full time. Either way,...
View ArticleThe Best Way To Charge For PPC Management
Much has been said and written about how agencies should charge for PPC management. A lively discussion usually ensues when the topic comes up in social media. So what is the best way to charge for PPC...
View ArticleYes, A Full Service Agency Can Do PPC
I was doing some research earlier this week, and came across an article from Hanapin Marketing called 26 Signs You Need a New Agency. Most of the signs make sense: the agency isn’t transparent, it...
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